IRVINE, CALIF. (July 1, 2025) — Western Growers Assurance Trust, the leading provider of healthcare solutions for the agricultural industry, is rebranding to Western Growers Health. This transformation reflects the organization’s ongoing commitment to innovation, service, and addressing the evolving needs of agricultural employers and their employees.
Since its founding in 1957, Western Growers Assurance Trust, now doing business as Western Growers Health, has been dedicated to bridging the gap between agriculture and healthcare. This rebrand includes a new name and a modernized look that underscores our focus on delivering customized, reliable healthcare plans to the agricultural community.
Western Growers Health is built on the same foundation of trust and partnership that members have relied on for decades. The organization’s mission and values remain steadfast:
- People-Driven: Everything we do is for our member organizations — their success, satisfaction and exceeding their expectations are what drive us.
- Forward-Thinking: We’re always looking ahead to deliver value and best serve our members organizations’ needs beyond the next harvest season.
- Solution-Focused: At the heart of our work is the development of innovative offerings tailored to the evolving priorities of the ag industry.
“For nearly 70 years, we’ve been privileged to serve the agricultural community and this rebrand reflects our forward-thinking approach to healthcare,” said Steve Mangapit, COO of Western Growers. “While our name is changing, our commitment to innovation and personalized service remains as strong as ever. This new identity reinforces our continued focus on supporting the physical, mental, and financial well-being of the employees at our member companies — working hand-in-hand with the trusted brokers who help bring that vision to life.”
What Members Can Expect
For members, the rebrand will not affect current coverage, plans, or services. It will enhance clarity and communication while reinforcing the organization’s dedication to excellence.
About Western Growers Health
Western Growers Assurance Trust (brand name Western Growers Health) is a non-profit Employee Retirement Income Security Act (ERISA) Trust and is licensed as a Multiple Employer Welfare Arrangement (MEWA) in California. Created in 1957 to bridge the gap between agriculture and healthcare, we offer health benefits coverage specifically tailored for the needs of agricultural businesses. We’re an organization with a rich history and devoted to the fundamental mission of our parent company Western Growers, which was originally founded in 1926. For over half a century, we’ve been committed to supporting the agricultural community to cultivate a healthier future for those who bring fresh produce to our tables. This means everyone from owners and managers to field workers and seasonal employees. Driven by our deep connection to agriculture, we’re focused on delivering unmatched healthcare solutions for those who nourish our nation.